You could of course argue that Youtube is first and foremost a video distribution site owned by Google. Over the last few years it has massively evolved and many people now view Youtube as a social media site. It has a huge global part to play in visual communication especially being the world’s largest video distribution channel. Over 550 Million people actively use Youtube, which makes it a formidable force to be reckoned with.
Google made a very timely move when they took over Youtube as they clearly identified with the enormous growth potential of the company. With the spectacular rise of video, screens are virtually now wherever you go with Smart Phones, Mobiles, Desktop computers, Laptops, Kindles, Large screen televisions, Visual Aids and so much more besides. The fact that more people are Visual (in percentage terms) as opposed to Auditory or Kinaesthetic, the ever increasing demand for visual communication is not surprising and equally has never been more apparent.
The insatiable demand for social media and particularly the visual element is also growing because of much greater bandwidth availability in existing countries and the further growth in developing countries. It’s amazing to see the global transformation and development over the last few years particularly. Youtube amongst other social media networks is definitely continuing to explode. Having your own video site on Youtube is the way to go so you can load all your videos upto the 1 central place in your very own channel – rather like your own mini site.
Here are some key facts to relate to regarding Youtube:
YouTube Demographics:
- Around 70% of YouTube traffic comes from outside the United States. Undoubtedly that figure will grow dramatically as more countries and cultures gain access to high speed Internet access.
- YouTube is localized in 25 countries across 43 languages. This is really amazing when you think about it!
- The base age demographic is 18 – 54 across Youtube.
YouTube Views /Usage /Content:
- Amazingly over 2 billion videos are viewed every day. This is a staggering figure even though we’re aware of it
- YouTube Mobile generates 100 million views per day. No doubt this figure will rise sharply in the coming months and years
- Now in 2010, there were over 700 billion video playbacks. This figure could well have doubled this year in 2011 alone. Absolutely phenomenal!
- There are over 7,000 hours of full length movies and television episodes of various series available on Youtube. Another stunning fact!
When you are looking to spread your message or you wish to gain notoriety then you really need to actively use Youtube. You can virtually have any kind of format and Youtube will convert it for you. It will not only produce a clickable link for you but also produce code in I Frame and the old html code if that’s what you prefer. You can then simply copy and paste to the back office of your blog. The video will then go ‘live’ on your Blog, Lens or Website. The system is very flexible and versatile in the way you can use it.
More interesting Youtube and video information: -
Top 20 Trends in 2011 Forecast – The 2011 Trend Report
YouTube Video Upload Statistics:
http://youtu.be/mgp7GwHxV14 -The World Of Social Media in 2011 – You Tube Social Media Video
http://youtu.be/3SuNx0UrnEo - Social Media Revolution in 2011
- Minimum 35 hours of Video footage is uploaded to the Youtube site every single minute. Very impressive figure which confirms the significance and massive importance of video to the Online community world.
- In access of 13 million hours of footage was uploaded in 2010. This figure may well have doubled also in 2011.
- More video footage was uploaded to Youtube compared to the 3 major News Networks in the United States
- Every week YouTube is in direct receipt of approximately 115,000 full length feature films which are uploaded.
Youtube is a phonemena which is growing at lightning speed and it’s like a runaway train where their appears to be no end to it. The revolution is set to continue for years to come. Many developing countries have only just opened their gates, many more have yet to start. Internet access for a number of countries has increased immeasurably in the last year while for many more cultures and countries it has only just begun. Additionally people are discovering more and more different applications for its use everyday.
Youtube has currently over 10,000 official partners, which will be of great interest to Filmmakers. Members will however continue to be carefully screened. There are hundreds of people earning over 6 figures a year with this site. Youtube’s automated system serves as a copyright – violation watchdog and scans the equivalent of many years of content every day. Thousands of partners are using Content ID to help protect their content rights and monetize the infractions of other users. Over 33% of YouTube’s total monetized views come from Content ID.
There are now thousands of companies using Youtube for Business purposes to either launch and show their videos or advertise or even both. The amount of business being generated is potentially quite staggering if the stats are anything to go by. The advertising has increased 10 fold over the last year alone. Companies and people are seeing the awesome power of what Youtube can do for their businesses.
Will you take advantage of the meteoric rise of Youtube, if you haven’t already? There are many ways in which you could use this site to promote your business. It is a lot more versatile than many people realise. I recommend that you check out Youtube if you are unfamiliar with the site and it’s awesome potential. Open an account today together with a full channel and start experimenting with the real power of Youtube.
Have a great day
Martin Jeszke