How Teenagers View Social Media

Teenagers don’t see social media through the same looking glass as adults do and yet they make up a huge part of the users. If you product or service targets teenagers you might want to know how they view social media so you can make the right social media marketing choices.

If you thought teens loved Facebook, you’d be wrong. Most would agree that it was something they enjoyed in middle grade school, but now they really aren’t fond of it. Now that doesn’t mean they don’t use it, because in one teens words it would be just as weird not to use it as it is to use it. After all, everyone is on Facebook. Teens use Facebook more for functionality like groups. They can quickly check their groups and be gone. They also tend to use Facebook Messenger and as a starting point to connect with friends and then they jump off to other apps like Instagram.

When it comes to teens Instagram is one of the most used social media apps. On Instagram teens don’t have the same kind of pressure to follow someone that’s following them. They also don’t have to worry about liking something or commenting only to have it show up in another person’s newsfeed. Teens feel the content on Instagram is higher quality and the photos are far better. In addition, adults have not flocked to Instagram and taken it over, which is essentially what happened on Facebook, so teens see it more as their own hip app.

It’s pretty common for teens to tell you they don’t understand the point of using Twitter. Of course, there’s a group at every school who are Twitter die-hards tweeting and retweeting constantly. There are three main types of Twitter users: The ones who tweet with the assumption that a employer prospect will eventually read what they are saying, the ones who use it to express themselves and complain, and the ones who look at others tweets but only post occasionally. It just doesn’t do much for teens.

This is by far one of the fastest growing apps that teens are using. Snapchat is where teens feel they can be themselves. It’s an intimate network who don’t care that their friends see the real them. You don’t worry about comments or likes. The focus is creating the story of your day. After the photo is opened photos on Snapchat are automatically deleted and that’s why teens love it.

Yik Yak
Yik Yak is newer, and seems pretty popular with the college crowd. It focuses on the content of your posts—there are no profiles, followers, etc. and users say it’s addicting. Whatever is funny or relevant is at the top and the rest is below. While it is not yet as popular as other networks, Yik Yak is certainly a contender and users are going to grow.

Teens want different things from social media than adults do, so if you are marketing to teens you need to keep this in mind.

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4 Things You Should Do With Social Media

If you want to get the most out of your social media campaigns you should incorporate these 4 things.

#1 Optimize YouTube Videos
The second largest search engine next to Google is YouTube. If you want the best exposure you need to make sure that you optimize your YouTube video titles and descriptions with your keywords. For Example, Nike Runners would be detailed using a strong introductory sentence that focuses on your keyword Nike runners.

#2 Daily by Buffer
If you aren’t familiar with ‘Daily by Buffer’ then it’s time you were. If you want a quick way to find new content and then share it with your audience this is it. This free iOS app is the creation of Buffer who is one of the most used social media management and scheduling tools. Buffer makes it easy to share content with its latest app.

#3 Value Your Fans Taking Time to Vote
There are tons of ways you can use social media to discover more about your audience. Creating a poll where you ask your followers to vote is one way and it’s a good way. Asking your followers for their opinion is a win-win because you gain information you need and your followers feel like they have a say.

#3 All You Want is a Wish List
Social media is a great way to tap into your audiences needs and to encourage them to add something to their wish list. This call to action helps excite your customers about something you are offering. It’s a tool that you really should learn to use to its fullest ability.

#4 Explore Vine Videos
If you would like to get more attention from Twitter you should spend some time creating Vine content. It takes only a few seconds and you’ll enjoy the benefits of Vine, which will help to get your visitors excited and engaged.
Social media is such an important tool for today’s business, whether you are strictly an online business or you have a brick & mortar store. You can increase your following and your sales by making the most out of your social media strategies and tools, and there are plenty. These 4 are just a great place to start to increase your followers and ultimately maximize your sales. Don’t be afraid to think outside the box and try new tools and marketing strategies.

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The Value of Social Media

5 Things You Should Be Doing With Your Social Media

Social media should be an important part of your marketing strategy, but just because you are using social media doesn’t mean you are getting the most out of it. Let’s look at 5 things you should be doing with your social media.

#1 Facebook Ads That Have Dark Posts
We are told over and over again how important it is to have a presence on social media that the concept of dark Facebook posts seems contradictory. However, some of the top brands have learned how to enjoy success by publishing a post that does not appear on the newsfeed of their fans until they convert it into an advertisement. This is an excellent way to run two tests before you go widespread with a public post. Testing an ad with a dark post can help you to get more out of your Facebook ad budget.

#2 Influence the Friends of Your Twitter Followers
If you offer a great deal or discount your followers are going to share it with their friends. This is a great way to expand your reach. To help drive the sharing factor you can offer something free or discounted to the friend of the follower. For example, Starbucks offers friends of followers a 2 for 1 deal. This encourages sharing.

#3 Join Conversations that are Relevant
It can be hard for a brand to take a stand on a particular issue without the worry of alienating some of their customers. By sharing public conversations that you feel are relevant you give your customer the option of reading/watching without directly engaging the subject. This has less risk for you and your business. Do reply to conversations relevant to your business that won’t make your customer feel alienated or uncomfortable.

#4 Keep it Brief
Did you know that the perfect Facebook update length is less than 40 characters even though you can use 63,000. Many of the largest companies follow this rule of thumb and enjoy great success, so perhaps now is a good time to take note. A good post will have minimal characters but be highly effective and engaging. Don’t be afraid to experiment and find your ‘sweet spot.’

#5 Launch New Products Using Social Media
If you have something you want to promote or a new product your social media audience is your best option. Your followers are likely to share your post on Facebook and across other social medias.

Were you aware of any of these 5 things? You are now, so put them to work.

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400 Inspirational ‘Make My Day’ Life Quotations and Life Tips VIDEO

Here on the video below you will find a small sample of the Life Quotes and Life Tips featured in my latest book published by Authorhouse. The book is available on, all Amazon sites worldwide including,,,, etc also Barnes & and many leading bookshops and libraries.

There is a free Smartphone App for the people who purchase the book and there will also be some free videos available featuring positive images, words (like affirmations) and music. We hope you enjoy the videos and that they contribute to improving your day


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Life Quotations that Inspire Your Day

When you want to be inspired how about a regular daily ‘fix’ of a quote a day to help boost and inspire your day? In order to have the benefit of something so positive to give you that extra lift you need a reliable and sustainable source for you to be able to depend on. Having now written thousands of quotes I can be certainly relied on as a regular source to provide that daily positive survival link.

Check the book reviews on Barnes and Noble by clicking this link >>> 

The quality of the quote is significant and the category it addresses. If the quotes provided cover a wide variety of topics then that has to be a good thing – would you not agree? I cover many different topics and have successfully completed my first book, which has been professionally published by Authorhouse. In my first book “400 Inspirational ‘Make My Day’ Life Quotations and Life Tips” I cover 36 different categories, which provides very good variety in both Life Quotes and Life Tips.

Apart from the book there is a smartphone App and a series of monthly videos. There is also a plan for a book 2 as there is more than enough material for a second book. Writing quotes is something I enjoy doing and is a natural thing for me to do. I am passionate about Self Improvement in all its various forms and just love to share all things positive in the world of Personal Development. Sharing what I have written is a pleasure and it is a good feeling when you find out that people have appreciated your words.

Inspiring and motivating people to at least improve their day or possibly inspire some people to greater and better things provides a writer with added desire to evolve and grow. The wonderful thing about Self Improvement is that it is self-perpetuating and helps to further propel creative thinking and development of more material. When people provide you with positive feedback you know that you must be doing something right. The positive comments give you the confidence that it is truly worthwhile to continue.

Finding your niche in life can be a long and challenging road in order to find the right direction. You must stay true to your cause in order to find yourself and your true heart’s desire. Thinking of and writing quotations is something that I seem to do naturally and it is a pleasure to share and in some small way motivate and help people to grow. Even enabling people to re – think a very tense situation and then choose a more positive path provides the writer with a wonderful feeling of having helped or improved a situation.

When on some occasions you can find the secret magic formula to unlock a person’s mind and provide that individual with the fuel to light they’re fire that is the best feeling in the world to think and say, “I know I helped make that person’s day.” Its definitely a fantastic feeling to provide inspiration and together you make that connection that has such an ecstatic feeling of mutual respect and the shared knowledge that between you, you have connected at exactly the right frequency to make such a difference in such a major way.

Check the book Reviews On Amazon by clicking this link >>>

The joy of helping people and enabling each other to grow more is an amazing thing. Contributing to each other’s mutual success is a special benefit that breathes more life into each other. For those who instinctively welcome such personal growth they embrace and ultimately thrive on positive vibes and the quotes just motivate each other even more. Personal Development growth in all its various forms provides us with a unique natural medicine to thrive and grow mentally and physically.

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